Wednesday 11 April 2012

Apple Inc.


        Apple Inc. is a multinational corporation which designs and sells consumer electronics, computer software, and personal computers. Apple Inc. was first incorporated in the state of California on January 03, 1977 with the name of Apple Computer Inc. Apple Inc.’s mission statement is “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.” (2012). The company’s best known products are the ipod, iphone, and the ipad, along with their media browser itunes. Apple Inc. is an environmentally friendly company, which allows it users to bring in or mail their out mobile phones, computers or ipods to be recycled properly with an incentive to get gift card or 10% off their next purchase. As of July 2011, Apple Inc. has 357 retail stores in ten countries, and an online store. It is the world’s largest publicly traded company by market capitalization, worth more than Google and Microsoft combined. As of September 2011, Apple Inc. has 60,400 permanent full-time employees and 2,900 temporary full-time employees worldwide. Its annual sales in 2011 totaled one hundred and eight billion dollars. 

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