·
Focused research and
development innovation and considering its market position
·
Back to school treads-parents
are purchasing more iPods and computer sakes are rising therefore apples income
increased by 300%
·
Google’s Android’s operating
software is a fast growing market for palm phones which were not able to compete
before without Apple’s iPhone and RIM’s blackberry.
·
Develop its iTunes and music
player technology into a mobile phone format. The Rokr mobile phone device was
developed by Motorola. It has a colour screen, stereo speakers and a advance
camera system. A version of Apple's iTunes music store has been developed for
the phone so users can manage the tracks they store on it. New technologies and
strategic alliances offer opportunities for Apple.
·
Apple has never lowered
prices to boost sales, and customers have not come to expect special sale
periods. However, they do see Apple products as better investments as Christmas
gifts than many other products.
Threats:
·
Patent infringement lawsuit
may affect financial constitution and operating results
·
Product recalls may harm
Apple’s reputation and add significant warranty and other expenses.
·
Negative publicity was
brought upon Apple when they sought legal action against “Glupod” online video
games which would’ve helped with humanitarian efforts.
·
Biggest threat would be the
high level of competition
·
There is also a high level
of substitution with products such as mp3 player and computers. Dell and HP are competitors for the computer
market.
·
Many companies do not see
apple products to be compatible with their products.
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